We’ve got your
answers right here.

What is this thing?

33 Coffees is a tasting guide designed to help you capture and remember your coffee tasting experiences, good and bad. 33 Coffees is meant to be used in whatever way seems appropriate to you. We’ve intentionally designed the pages to allow for flexibility. With coffee, there are multiple brew methods, varietals, roast profiles, all of which can produce a tasty final product.

How can I make sure I am getting "the best coffee?"

Seek out coffees that are fresh, roasted within the past 7-10 days, and grind just before brewing to maximize aromatics. Remember that coffee is an agricultural product and coffees will change from year-to-year, even from the same farm. An individual coffee’s flavor profile can be impacted by climate conditions, harvest cycles, sunlight, rain and temperatures.

Coffee Journal Flavor Wheel

How's the Flavor Wheel work?

The tasting wheel is a list of flavors that may (or may not) exist, in varying degrees, in any cup. Rate the coffee by filling in the dots for flavors you pick up on. Mark near the center of the wheel for low presence, and towards the outside when a characteristic shines through. Be sure to savor the experience, and notice that coffees can transform as they cool. The addition of milk (i.e. cappuccino) can highlight new flavor experiences. A high altitude Guatemalan auction lot is used in the example shown.

Coffee Journal FAQs: How big is it relative to my pants pocket?

How big is it?

33 Coffees is pocket-sized. It's just 3.5 inches wide by 5 inches tall, about the size of an index card, and at about 1/8" thick, it's 25% thinner than an iPhone. Take that, Steve Jobs! A book fits perfectly in the pocket of a pair of jeans.

Is this thing water ... er ... coffee-proof?

Sadly, no. It is printed on really nice recycled paper with hand-set type printed with American-grown and -made soy ink, though. And, don't tell anyone, but there's actually a little bit of Hacienda Esmeralda Special in the ink. A finer notebook has never been spilled on or in.

Do you do wholesale?

But of course. Send wholesale inquiries to .

Who came up with this crazy idea?

33 Coffees began when Chris Tacy and Brent Fortune saw a little book called 33 Beers designed by Dave Selden. While Dave loved coffee (he began drinking it and writing in the third person circa age 13), he needed the expertise of the former barista (Chris) and World Barista Championship Head Judge (Brent) to bring the idea of a connoisseur's coffee companion to life.

I am a fan of social media, and your product.

That is not a question, but we would be delighted if you became a fan of 33 Coffees on Facebook.

Do you have any other notebooks?

Yep, you can find our one-of-a-kind beer journals here, and the wine journals are over in aisle ... er ... that other website.

33 Coffees is made with 100% recycled papers sourced in the Pacific Northwest. Interior pages are 100% post-consumer recycled content and covers are 85% post-consumer recycled content and 15% recycled content. The booklets are printed using US-grown soy-based inks in sunny Portland, Oregon.